Outdoor LED displays have revolutionized advertising, providing businesses with dynamic, high-impact visuals that capture attention. Whether it’s for digital billboards, retail promotions, or event screens, choosing the right LED display is crucial. Among the various options available, P4 and P10 outdoor LED displays are widely used due to their brightness, durability, and clarity.
This blog will compare P4 vs. P10 outdoor LED displays in terms of pricing, features, and advertising benefits to help you make an informed decision for your business.
Table of Contents
Understanding LED Display Pixel Pitch: P4 vs. P10
The “P” in P4 and P10 outdoor LED displays refers to the pixel pitch, which is the distance (in millimeters) between adjacent pixels. A lower pixel pitch indicates higher pixel density and better image clarity, making it ideal for close-range viewing.
- P4 LED Display: Pixel pitch of 4mm, meaning the pixels are tightly packed, resulting in higher resolution.
- P10 LED Display: Pixel pitch of 10mm, meaning the pixels are more spaced out, offering lower resolution but covering larger areas at a lower cost.
How Pixel Pitch Affects Display Performance
- Closer pixel pitch (P4) → Higher resolution, sharper images, better for short-distance viewing.
- Wider pixel pitch (P10) → Lower resolution, cost-effective, better for long-distance visibility.

Features Comparison: P4 vs. P10 Outdoor LED Displays
1. Resolution and Image Quality
- P4: Offers high resolution with sharper images, ideal for advertisements viewed from short distances (3-5 meters).
- P10: Lower resolution, suitable for large-scale displays where viewers are 10 meters or more away.
2. Brightness and Visibility
- P4 LED Screens usually have brightness levels of 5000-6000 nits, ensuring visibility even in direct sunlight.
- P10 LED Screens can reach 6000-7000 nits, making them ideal for large outdoor billboards and ensuring visibility from long distances.
3. Power Consumption
- P4 consumes more power due to its higher pixel density and brightness requirements.
- P10 is more energy-efficient, making it a cost-effective solution for large-scale advertising.
4. Cost and Investment
- P4 LED Display: Higher cost due to higher pixel density and better resolution.
- P10 LED Display: More affordable, making it suitable for large-scale outdoor advertising without a huge investment.
5. Viewing Distance & Coverage
- P4: Best for 3-5 meters viewing distance, used for shopfront displays, retail advertising, or pedestrian zones.
- P10: Designed for 10 meters+ viewing distance, used for highway billboards, stadiums, and large event displays.
6. Durability and Weather Resistance
Both P4 and P10 outdoor LED screens are designed with IP65 waterproof ratings, ensuring protection against dust, rain, and extreme weather conditions.
Pricing Analysis: P4 vs. P10 LED Displays
Pricing depends on factors like brand, size, pixel density, and additional features. Below is a general cost comparison:
- P4 Outdoor LED Display: $1,200 – $1,800 per square meter
- P10 Outdoor LED Display: $500 – $900 per square meter
Note: Prices vary based on manufacturer, quality, and customization needs.
Which One is More Cost-Effective?
- If high-resolution, short-distance viewing is required → P4 is the best choice.
- If long-distance visibility and cost savings are priorities → P10 is more economical.

Advertising Benefits of P4 and P10 LED Displays
1. High Visibility and Engagement
- P4 provides crisp visuals and detailed images, making it perfect for brand awareness, retail ads, and high-traffic areas.
- P10 ensures maximum visibility for long-range audiences, making it ideal for billboards, stadiums, and highways.
2. Dynamic Content Flexibility
Both P4 and P10 LED screens support videos, images, animations, and live updates, making them superior to traditional static billboards.
3. Better ROI (Return on Investment)
- P4 is ideal for businesses targeting specific, localized audiences.
- P10 offers better cost-effectiveness for brands looking to scale up advertising efforts across a broader region.
4. Weather-Resistant & Long-Lasting
Both displays are designed to withstand harsh outdoor conditions, ensuring durability and low maintenance costs.
5. Smart Advertising Integration
Modern outdoor LED displays can integrate with real-time data, AI-based ad targeting, and IoT-based controls for optimized advertising campaigns.
Which One Should You Choose?
Feature | P4 LED Display | P10 LED Display |
Pixel Pitch | 4mm | 10mm |
Resolution | Higher | Lower |
Best Viewing Distance | 3-5 meters | 10 meters or more |
Brightness | 5000-6000 nits | 6000-7000 nits |
Power Consumption | Higher | Lower |
Cost | Expensive ($1,200 – $1,800/m²) | Affordable ($500 – $900/m²) |
Best Use Cases | Retail shops, pedestrian areas, malls | Highways, stadiums, large billboards |
Final Recommendation:
- Choose P4 if you need high-resolution visuals for close-range advertising.
- Choose P10 for large-scale outdoor advertising that requires long-distance visibility at a lower cost.
Conclusion
Both P4 and P10 outdoor LED displays offer unique benefits depending on your advertising needs. While P4 LED screens provide superior clarity, they come at a higher price. On the other hand, P10 LED displays offer an affordable solution for large-scale advertising with long-distance visibility.
Key Takeaways:
- For close-range, high-quality advertising → P4 is ideal.
- For long-range, cost-effective large billboards → P10 is the best choice.
- Both options enhance brand visibility, engagement, and ROI for outdoor advertising.
Whether you are a retail business, event organizer, or brand marketer, investing in the right LED display can significantly impact your advertising success!