Outdoor LED display screen have emerged as the centerpiece of modern-day advertising in short order. They are the ultimate solution for grabbing eyeballs at public locations that are always packed, from highways and bazaars to shopping malls and sports stadiums. Still, one of the most asked questions by companies and advertisers everywhere is “How much an outdoor LED display screen cost?”.
In this comprehensive guide, we’ll break down the main drivers of outdoor LED display screen pricing and the various options that can accommodate unique advertising needs. As either a small business owner or an advertiser who works at a massive advertising firm, understanding these factors will help you make an informed investment.
Table of Contents
What is an outdoor LED display?
Before discussing further, we should know what an outdoor LED display screen is. Outdoor LED displays sometimes refer to LED advertisement display screens or electronic billboards, which are display screens manufactured with LEDs providing a digital billboard display. The displays allow for dynamic content display such as imagery, video clips, and animations. Outdoor LED displays can be changed on the fly unlike static billboards, and can be targeted to a specific location, audience, and time.
Outdoor LED display screen are rugged and made for the outdoors, and often made directly for outdoor use.
Responsibilities That Impact Outdoor LED Display Prices
a) Pixel Pitch, and Resolution
Pixel pitch is a measurement in millimeters of the distance from the centre of one pixel to the centre of its adjacent pixel on the display of the LED. The greater the distance in pixel pitch measurement, the more resolution and image quality you receive. For example a P6’s distance of pixel to pixel is 6mm apart, and provides more definition than a P10, and costs way more.
The lowest pixel pitch product, ie. P4 and P6, when viewed from closer range can provide higher definition, and a bit more money.
Lower pixel pitch like P4 and P6 these have higher definition, close viewing, and are a bit more expensive.
Higher pixel pitch, like P10 and P16 these are ideal for long viewing distances, and are comparatively cheaper.
b) Screen Size
The larger the screen, the more expensive it will get. Large-sized outdoor LED display panels installed in high-density public spaces require additional modules, cabling, and structural support, which increases the price.
c) Brightness Level
Outdoor spaces require a higher level of brightness, which is much higher compared to indoor LED screens. LED screen brightness is measured in nits.. A decent outdoor LED screen typically has a brightness range between 5,000 to 10,000 nits. The higher the nits, the more visible they become.
d) Cabinet Material and Build Quality
Outdoor LED display screen panels are constructed from different materials such as aluminum and steel. While aluminum is a lightweight and rust-resistant material, on the other hand steel is tougher but heavier. The choice of material can impact not only the cost but also the maintenance and installation of the Screen.
e) Types of Outdoor LED Display Screen:
- Wall-mounted
- Pole-mounted
- Roof-top
- Mobile/trailer-mounted
Each installation type requires different levels of structural support, engineering, and labor, all of which contribute to the overall cost.
f) Control System and Software
High-end systems offer remote control, real-time content updating, scheduling, and diagnostics. A high-end control system enhances operating efficiency but can raise initial costs.
g) Location & Accessibility
Positioning an advertisement screen outdoors in the city center will likely be costly compared to a rural location due to logistical challenges, regulatory permits, and higher labor charges.
Estimated Average Price Range for Outdoor LED Display Screen
Though prices are likely to vary based on the above factors, the approximate quote is as follows:
Pixel Pitch
Usually, the estimated Price per Sq.Meter be:
P10 – ₹5,000 – ₹8,000
P8 – ₹8,000 – ₹12,000
P6 – ₹12,000 – ₹18,000
P4 – ₹18,000 – ₹25,000
Benefits of Investing in LED Screens for Advertisement
High Visibility: LED screens offer unobstructed and bright visibility even in broad daylight.
Dynamic Content: Easy content updation and scheduling options.
Durability: These screens are weather-resistant and long lifespan.
Energy Efficient: Low energy use compared to typical LCDs or neon signs.
Cost-Effective in the Long Run: Higher in initial expense, but maintenance and content change costs are low.
Ideal Uses of Outdoor LED Screens
Outdoor LED display technology is revolutionizing industries and advertising models. Some common applications are as follows:
Retail Malls & Stores: To display offers, deals, and shop branding.
Transportation Centers: Timetables, public address announcements, and advertisements within airports, bus stations, and railway stations.
Stadiums: Live feed, scores, and sponsorship ads.
Highways & Traffic Stopovers: Billboard-sized LED display panel outdoor advertisement seen by thousands of commuters daily.
Events & Politics: Real-time updates and live streaming on giant screens.
Factors to Consider Before Choosing an Outdoor LED Display Screen
Establish Your Purpose: To advertise, share information, or broadcast live events?
Be Mindful of Viewing Distance: If it will be viewed from a short distance you will need a higher resolution display.
Consider Environmental Factors: High humidity, dust, or heat? You will need an IP rated screen and weatherproof.
Cost vs ROI: Assess the full overall cost of ownership (purchase price, installation price, operation, software, electricity and maintenance) over a long term.
Vendor Support: Check with the potential vendors to see if they provide warranties, technical support, and customization options as value adds.
Operating Costs and Maintenance
While the capital investment is high, the operational and maintenance costs are low. New LED screens are low in power consumption and have low maintenance. Cleaning the screen, updates to software if applicable, and checking that everything is in good working order is usually all that is required to prolong the life of your screen.
Conclusion
Understanding the determinants of outdoor LED display screen price allows you to make a cost-saving and strategic choice. Whether you want to install a vibrant digital billboard in a metro or install a pole-mounted outdoor LED advertising screen in a small town, the right configuration and partner can yield maximum ROI.
From pixel pitch and brightness levels to installation logistics and content control, all of them contribute to overall cost and performance. Carefully analyze your requirements and future-proof your investment by choosing robust outdoor LED display panels that suit your specific advertising requirements.
✅ Ready to view your options?
Visit KAN Universal and discover various fully customizable outdoor advertising screens to suit your business needs. Get in touch with us for expert advice and start your journey towards successful outdoor advertising today!
